iD Fresh Food Logo

This is us

iD Fresh Foods

Back in 2006, we were a small store selling idly and dosa batter. Today we’re helping put home-made meals on dining tables across Bangalore, Mumbai, Chennai, Hyderabad, Pune, Mysore and Dubai. It’s the love and support of lakhs of people who’ve brought us this far. People who share our love for authentic, traditional home-made food.

Like any organization, we too have a vision, a mission and a set of values. You might fall asleep as you read, but they keep us going each day.

Vision

To become a fresh food brand, admired and trusted the world over. To grow into a 1000 crore market leader. To become one of the best and most sought-after companies to work for.

Mission

To make the preparation of home-made meals a pleasure.

Values

Speed

We produce and deliver fresh food to our customers every single day.

Simplicity

We are a lean, efficient organisation that makes quick decisions and are easy to do business with.

Authenticity

We take great pride in our home-made style of preparation in ultra-hygienic, HACCP compliant factories. We will never add preservatives, chemicals and artificial flavours to our 100% natural food.

Integrity

We believe in complete transparency and fairness in all our interactions and transactions with our customers, employees, stakeholder, partners and associates. We always stay true to the law.

The people behind iD

iD Fresh Foods

PC Musthafa

A school dropout to an IIM graduate, Musthafa's temerity and focus

has always been the backbone of iD. Nazer's idea for home-made batter was just the spark he needed to embark on the ambitious entrepreneurial journey that is iD. Stints in various MNCs and a strong social consciousness have aided him in building iD into the brand and company that it is today.

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iD Fresh Foods

Shamsudeen TK

Shamsudeen works his magic so an iD meal tastes and feels

consistent wherever you cook one. He oversees production operations across geographies and ensures that all our products meet our and the consumer's stringent norms and expectations.

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Abdul Nazer

Nazer has a keen sense of our consumer's palette. This insightful

approach to the business helped us in developing iD batter, our flagship product. Coupled with a foresight about market trends, Nazar oversees product development with the sole aim of helping you deliver a home-made meal with help from iD.

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Jafar TK

Our man with the sales plan, Jafar has meticulously designed

and created iD's unique distribution model. So critical to a fresh food brand that refuses to rely on preservatives or chemicals to increase shelf life. From a few hundred stores, iD is today available in several thousands and counting.

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Noushad TA

Noushad understood early on that iD's vision of home-made food for

all would not be possible without the right people to drive that vision. Building iD from a Human Resources perspective has been his priority from the get-go. So if you'd like to be part of the iD journey, you know who to call.

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Here’s what our customers are saying about us

Thank god for the ID chapatis. Ever since we started getting the chapatis, we've started making more food at home and reduced our junk intake drastically! Feeling much healthier. Very grateful. Always #EatHomeMade

Ratna Bhatnagar, Business Analyst

What makes the south Indian dishes coming out my kitchen taste authentic ? iD’s products. Perfect accompaniment to my cooking - Fresh & nutritious food to help me juggle with my many roles as a working woman and a home maker, without any compromise or guilt. I’ve even sent the parothas abroad to Indian family pinning for rotis in foreign land.

Anju Maudgal Kadam, Film Maker

Being a North Indian I never craved for idlis & dosas. But when I shifted to Bangalore first thing I heard regarding food was iD's ready to cook batter. I tried it once and believe me, my whole family is a fan of iD products. Really hygienic and tasty. Keep up the good taste :)

Sonia Bedi, Home Maker

I just love your products. I am greatly satisfied with all of them. Malabar Parota is my favourite and the Chettinad Chutneys are to die for. I really appreciate your effort of serving us the best ready to eat food. iD is doing a huge favour for us working women, who have to work outside and at the kitchen everyday. I really love the packaging, the website design and the facebook page.

Laya, Designer